FanFever x ‘The Treasured Voice S6’ Live Recording Experience

The finale concert of The Treasured Voice Season 6 marked a new milestone in connecting Chinese music with international audiences — and FanFever, the global fan platform developed by Yaowen Communication, was proud to lead the charge.
As the official international fan engagement partner, FanFever coordinated a multi-country fan activation campaign, bringing selected fans from Russia, South Korea, Malaysia, Singapore, and Indonesia to the live finale event in Hubei for an unforgettable offline experience.

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🔥 A Cross-Border Hit
As Zhejiang TV’s flagship music variety show, The Treasured Voice S6 broke new ground in overseas reach and engagement. The duet "Look into My Eyes and Say It" by Zhang Yuan and Yao Xiaotang alone surpassed 4 million views on YouTube, winning praise and emotional responses from a global audience.

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We launched a YouTube duet challenge, encouraging fans to sing along with their favorite performances. The campaign attracted submissions from multiple countries — and several winners were selected to attend the finale recording live.

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🌏Global Fans at the Live Finale
Working in close collaboration with Yaowen Communication, FanFever organized an international fan meet-up on-site at the grand concert. The event featured activities such as music trivia challenges, interactive fan discussions, exclusive photo ops, and official merch giveaways — creating an immersive cultural experience for overseas attendees.
These efforts helped break language and cultural barriers, allowing global fans to connect with Chinese music on a deeper level and feel the innovation and emotion behind C-pop variety shows.

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FanFever interviewed fan representatives from Malaysia and Russia, both of whom shared heartfelt stories about discovering the show and their excitement at meeting their favorite artists live. Their testimonies represent the voices of many more fans from across Asia and Europe who attended.

FanFever coordinated exclusive photo ops between international fans and the show's performers, creating unforgettable moments on site.

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FanFever coordinated exclusive photo ops between international fans and the show's performers, creating unforgettable moments on site.